Now that polythene bags (or carrier bags) are chargeable across Africa, more and more people are reusing them. This is not only great for the environment as less waste is created, but it also gives businesses an opportunity to advertise their brand.
By having your company logo and colors printed onto your bags, you create an effective way to advertise your business. You could also add your slogan or important messages to aid this marketing effort. What better way to get your brand out there than to see people walking around with your business information on their carrier bags.
Not only can you apply to carrier bags, but to any kind of polythene packaging, sheeting, or bags. Effectively branding your packaging can help encourage more people into your business premises, it’s the slow tap tap tap into your potential customer’s brains that can ensure you are front of mind.
What to Consider when Branding Polythene
- If you are looking to add your branding to your packaging and bags, then here are some things for you to think about:
- Ensure the design is consistent
- Make sure it is easily recognizable as your company
- Keep it simple, too much information can make it difficult to read
- Don’t use too many colors
- Ensure it stands out amongst the competition
- The design needs to be in keeping with your business image e.g. brash and bold, understated whatever your company’s vibe is, keep your packaging the same
- Bulk printing will help you to save money overall so try and purchase enough to last for some time
You could of course, just take your existing logo and print just this, giving you flexibility and the opportunity to bulk buy for a longer period of time. Too much information can get out of date quickly. If you need some guidance, then the team at Abbey Polythene is able to help talk you through your requirements and offer advice to help you clarify what you want to achieve.
You can contact us by clicking here.
You could also think about launching a competition for local schools to design a bag for you, it could be another way to help promote your business in the local area. A prize offered to the school would help you to encourage them to take part in any competition.
Stand out by presenting your customers with the very best from Global Poly
Why come to Global Poly
Here at Global Poly, we have the experience and expertise to offer the right solution for you. We aren’t in the business of recommending the most expensive options, our real purpose is to serve our customers. That means that we work hard to come up with a cost-effective solution, that both meets our customer’s requirements in terms of the end product and budget.
Our level of service alongside our knowledge of the industry has helped us to retain a large customer base that comes back to us time and time again, knowing that they will get the very best product and the very best price. That said, we aren’t the cheapest, we won’t compromise on quality and we make sure that what you order is what you get.